WACKY DAYS! - Book Review

WACKY DAYS! ‘How to Get Millions of $$$ in Free Publicity by Creating a ‘Real’ Holiday & Other Tactics Used by Media Experts’ by T.S. Peric

WACKY DAYS! Is a book that leads you through the many steps you can take to obtain huge amounts of free publicity.

Anyone who has a business/product/book is sure to find this will become their Bible to return to time and again gleaming nuggets of information from it’s pages.

The author uses examples from his own experiences to show how it can be done. The information can be easily adapted to fit your need for publicity.
An interesting and entertaining read that is a definite keeper which will sit on my reference shelf to be used whenever I am doing publicity. In my opinion, Tom Peric’s WACKY DAYS! does for publicity what Dan Poynter does for self-publishing

Real Success Without A Real Job - Book Review

Real Success Without A Real Job 'There is no life like it' by Ernie J. Zelinski

Real Success Without A Real Job is a book full of ways to attain your dream job or way of life without working in the 9 to 5 corporate world.

The author leads you through his experiences as well as other ordinary individuals who have found success in their life on their own terms. He touches on such topics as self-employment, friendship, how to identify your life calling, marketing your own business and learning that financial freedom does not have to be just a dream.

Throughout the book are lists and questions to think about as you decide if this is the way you'd like to live your life. Mr. Zelinski also liberally sprinkles the pages with quotes from people that help you define what you are looking for in life.

This is a book that brings together all the questions and thoughts you might have been thinking about for a long time - how to have your dream job and the freedom to do it so your life can become what you want. It is an uplifting book and one that will grace my shelves permanently. "Real Success" is a must read for anyone who is longing for a change in their lives and/or careers. Congratulations Mr. Zelinski for writing this inspiring book.

Underdog Advertising - Book Review

Underdog Advertising 'Proven Principles to Compete & Win Against the Giants in Any Industry' by Paul W. Flowers.

Underdog Advertising is a unique book written with the small business in mind. It shows how the small business can take proven marketing principles and compete in the marketplace and win.

The author opens the book with the tale of David and Goliath. Just as in the old story, David represents the small business and Goliath is the giant advertising agencies.

The underdog principle consists of the Underdog Advantage Principles, the Big Dog Branding Process, and the Junkyard Dog Execution. The Underdog Advantage Principles goes into depth on the ten foundation principles that guide the development of marketing strategies and tactics to help your business compete and win. It teaches you how to consistently deliver creative, nontraditional ways to win the high ground with limited responses. Big Dog Branding Process is essential so your business can carve out a niche in your chosen field and puts your company in the minds of your customers. The Junkyard Dog Execution shows you how to find unique ways to stand out from the crowd and how to implement them.

David and Goliath are revisited as a review of how to use all three of the disciplines to help your business compete and win advertising spots against the Goliaths. To help you put the principles and disciplines into action, the author provides a workbook at the end that takes you through each ten principles. Also included are branding worksheets that allow you to find your target prospect, define it and validate it.

Every small business should have this book in their libraries so they can follow Mr. Flower's principles to help them define an advertising campaign that will reap benefits for their business.

This is a book that will be used over and over again. A must have keeper for your business.